About the Corporate Index

About the Index

About the

Index

People no longer go online. They live online.

As more customers and stakeholders embrace digital channels to make decisions, corporate websites are more critical than ever. The index provides insights, tools, and benchmarks to measure performance, ensuring websites stay competitive as AI and digital trends evolve.

01/04

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The Index assesses and ranks 400 corporate websites across 21 sectors.

74%

of customer decision journeys begin online.

Google

24%

of consumers use API (like ChatGPT) for product discovery.

PwC

02/04

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A corporate website is no longer just a brochure to communicate a company’s products and services. It’s the spine of a brand’s digital ecosystem and a critical platform to engage all stakeholders, strengthen brand and reputation, shape perceptions, drive behavior, and generate revenue. It’s usually the first place where customers, investors, and job seekers go to experience a brand and learn about an organization.

26%

of Search Engine Volume is predicted to drop by 2026, making sites with owned content crucial for LLM-driven discovery.

Gartner

61%

of job seekers visit company's site before applying.

OnHires

03/04

How the Index
works

400 websites across 21 sectors have been evaluated and ranked based on the criteria of User Experience & Design, Content, and Use-of-Technology. The most successful websites scored the highest within all three criteria.

04 / 04

Evaluate, Learn, Improve

It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website and whether they’ll stay or leave. Investing in a website sends a clear message that a company is committed to innovation and competing in a digital-first world. It lays the foundation to elevate the brand and nurture more meaningful relationships with customers that earn Share of Life®. But keeping up with rapid changes in a digital world can be a challenge.

The Global Corporate Website Index establishes industry benchmarks and gives marketers a way to evaluate their website’s performance. How does your corporate website measure up?  The Index sheds light on best practices, identifies areas for improvement per sector, and forecasts digital megatrends to help companies get a better ROI on their website.

0.05 sec

of Search Engine Volume is predicted to drop by 2026, making sites with owned content crucial for LLM-driven discovery.

Forbes

ⓘ In 2023, Globant joined forces with Vertic,

Combining their collective strengths to more effectively meet the complex demands of businesses in today's digital age. By merging deep technological expertise with strategic digital marketing, Globant Gut provides a broader range of services and expertise, reinforcing their position as a leader in the digital space. The latest version of the Global Corporate Website Index is built on this new partnership, renewed and upgraded to help leading global businesses build more effective marketing.

03/News